Don't Pass Up This Chance to Feel Superior! Buy The Border: The Future of Postmodernity

Can't you just see it?

You're walking down the street and there he is. That arrogant, pseudo-anarchistic, over-compensating, Urban Outfitter's-wearing, Deleuze-worshipping, hair-always-just-a-little-too-messy, brings-his-own-coffee-mug-to-the-coffee-cart guy.

"Oh. Hey." He'll say to you.

"Hey." You'll say back, bracing yourself for his latest attempt at intellectual superiority.

"Have you ever read Chomsky's Modular Approaches to the Study of the Mind?" He'll ask you. "My friend and I just got into a debate over his comparison of Newton's postulation of action at a distance to Descartes' postulation of a creative principle. She's such a fascist."

You, as a frequenter of this blog and a lover of SDSU Press books, will reply, "Why yes, I have. Actually, something I just read in Segio Gómez Montero's The Border: The Future of Postmodernity reminded me of that. Of course, you've read Montero?" You'll query.

"Um, no. I haven't." He'll reply, looking surprised and a little flushed.

And smugly, victoriously, you'll answer, "Really? Odd. I guess some people can't recognize the value of Latin American intellectual thought."

Looking down your nose, you'll deliver the death blow. "Well, maybe you'll get around to reading it someday. When you aren't too busy shopping at Walmart or drinking Starbucks or whatever."

That's what we're offering you. Right here. Only $5.95.

Gómez Montero is considered one of the most important thinkers in northern Mexico. Director of the National University of Education in Mexicali, he's known for his work in linguistics, cultural anthropology, political economy and cultural criticism.

The Border: The Future of Postmodernity is one of his best books. It contrasts regional and national culture, explores the relationship of indigenous sources to the cultural politics of a centrist state, and critiques the tradition of the literary essay.

We have the only English translation available, the third book in our popular Baja California Literature in Translation series. We don't have many copies left, so order yours now!

Noam Chomsky and the Gilmore Girls: As Tight as the JoBro’s Skinny Jeans

Noam Chomsky: professor, leftist thinker, creator of the Chomsky Hierarchy of Formal Languages, all around rabble rouser and... CW star?

That's right. Everyone's favorite anarchist philosopher was regularly featured on the CW's hit teen drama Gilmore Girls.

Take a look at these snippets:

Rory (refusing to dip fruit in her chocolate fondue): We're fondue purists, Grandma.
Lorelai: Yeah, we dip old school.
Emily: The government says you should have nine servings of fruits and vegetables per day.
Lorelai: Imperialist propaganda.
Rory: Noam Chomsky would agree.
Lorelai: I bet Noam doesn't dip fruit.

Or in a dramatic showdown between Rory Gilmore and the Senior Class President about the school rules on appropriate hemline lengths:

Francie: This is politics. If you've got a problem, tell it to Noam Chomsky.

Yes, folks. Chomsky's in, like Ed Hardy t-shirts or Megan Fox—but sexier. Well, not really, but he’s still this season’s must-have theorist.

Feeling a little worried that you’ll be the only one at your local sock hop without any delectable Noam tidbits to share? Wondering where you can find some Chomsky to chomp on before the next Open Mic Poetry Night at that indie coffee joint?

Look no further, because the SDSU Press has got you covered. With this:

Even saying the title makes you seem smart! And it's only $6.95! For Real!

It’s written by Chomsky himself, my friends. Trust me, be the first kid on your block to score this, and you can turn up your nose at that girl down the street that managed to get tickets to the Hannah Montana/Miley Cyrus: Best of Both Worlds Tour and has been lording it over you ever since (not that you wanted to go, anyway).

What are you waiting for? You can order it here! You know you want to.

P.S. Does anyone else think “Noam doesn’t dip fruit” would make a great t-shirt slogan?