Modernism, Brazil-style! A Latin American cultural critique classic from SDSU Press--now on sale at our Amazon outlet mall: https://amzn.to/2KJuPXf
With TWO-WAY STREET: THE PAULISTA AVENUE, FLUX AND COUNTER-FLUX OF MODERNITY, Marta Bogéa presents São Paulo's Paulista Avenue from "the other side of the street." Bogéa offers a semiotic analysis of the richly varied architectural styles of this major Latin American urban space. In this work urban studies and cultural studies fuse--urban space is seen as a coded form of communications network that emerges via careful critical examination.
Think Barthes meets Brazil, and you begin to parse Bogéas achievement in this study.
By considering apparent contradictions between the official hegemonic discourse of unified styles, and and what abuts and abrades them from the surrounding, unpredictable urban fabric, the author demonstrates the interventionist and utopian role of criticism. Separate chapters cover the period from the great mansions through modernism and the International Style as it appeared (and evolved) in São Paulo. For scholars and graduate students of urban studies, modernism, and cultural criticism in a Latin American context, this is a must-have critical resource.
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