Humor & Eroticism in Advertising, by Maria Cristina da Silva Martins, explores the role of sensual seduction in the workings of an advertising campaign. By closely analysing Brazilian magazine ads published in the 1980's, Martins uncovers the aesthetic, political, and cultural exchanges that take their form in ad space.
The producers of cleaninghunk.com appreciate Martins' research findings. Check out this clip:
