Wednesday, November 12, 2014

The Avant Pop Manifesto: In Memoriam to Postmodernism by Mark Amerika & Lance Olsen— Critical Essays from San Diego State University Press (SDSU Press)

Welcome to the age of technology where one should expect new forms of art to spring alive from the electric wiring. We are in the new age where both entertainment and daily life circulate around digital information. On a daily basis our brains are processing images and data from the internet, mass media, video games, movies, and everything else that our modern society has created. Due to such stimuli our society has evolved both in its art and outlook.

“Now that Postmodernism is dead and we’re in the process of finally burying it, something else is starting to take hold in the cultural imagination and I propose that we call this new phenomenon Avant-Pop” —The Avant-Pop Manifesto by Mark Amerika

The creation of Avant-Pop is proof that times are changing, and with it art. Focusing on what can be created with the new inspirations of today. What exists (mass media, internet) now and has never been able to be an influence to artists until now.

As Mark Amerika asks in his manifesto, “[w]ho are we sharing the cultural toilet with” and “what are we filling it with?” What are individuals and artists alike contributing to our society. The trash of the past is discarded and in its stead it’s filled with the movements of our generation, only to repeat the cycle with each new generation.  

To learn more of the Avant-Pop phenomenon taking hold in our modern age check out In Memoriam to Postmodernism.

One rather new avant garde expression, or as Mark would say avant pop, is the music called dubstep. Sounds taken from a wide variety of sources, mixed and reproduced to create new sounds.

Check out the video Is Dubstep Avant Garde Musical Genius on Youtube for a short 6min lecture for more.

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